Steel Tube Institute

VIDEO PRODUCTION PROPOSAL

Atention: Dale L. Crawford, Executive Director 

Prepared by Pablo Scandogliero

THE BLACKCAT Media

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Partnering with Vision. Crafting with Excellence.

At THE BLACKCAT Media, we are proud to join forces with the Steel Tube Institute to bring your vision to life through powerful, purpose-driven video content. Our mission is to transform complex technical subjects into compelling visual stories that inform, inspire, and elevate.

This initiative — led by STI in collaboration with Gibson Stainless, Robroy, and Atkore-Calbrite — represents a critical effort to educate electrical contractors on the installation and value of Stainless Steel Conduit. By capturing real-world demonstrations at the IN-Tech facility, this video will help dispel long-standing misconceptions about cost and complexity, and ultimately shift the market’s perception of stainless steel as a viable, competitive solution.

With a proven track record producing multimedia for Powering Chicago, ECA NECA Chicago, and IBEW Local 134 since 2020, we bring not only technical expertise and storytelling mastery, but a deep familiarity with your audience and environment.

Let’s build a story together — one that not only showcases innovation but also empowers the field, reshapes assumptions, and engages the electrical construction industry like never before.

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Crafting Excellence, Driving Impact

We understand the value of your investment — not just in production, but in the message you’re bringing to the industry. That’s why we approach every collaboration with a comprehensive, goal-aligned action plan designed to deliver measurable results.

This proposal is more than a production outline — it is a reflection of our unwavering commitment to craftsmanship, clarity, and communication. Every detail, from pre-production strategy to final edits, is meticulously shaped to align with your mission and vision.

For the Steel Tube Institute’s Stainless Steel Conduit initiative, our objectives are clear:

  • Educate electrical contractors on the correct methods of installing stainless steel conduit.
  • Demonstrate practical, real-world time trials showcasing cutting, bending, and installation techniques.
  • Dispel the misconception that stainless steel conduit is significantly more expensive or complex to install.
  • Motivate contractors to reassess and refine their bidding strategies based on accurate, experience-based information.
  • Deliver a dynamic, polished 2–3 minute video designed for high-impact use across web platforms, social media, member training modules, and live events such as trade shows.

With our deep industry expertise, refined storytelling process, and proven history of delivering for trade-focused organizations, you can trust our team to produce a final product that not only meets expectations — but elevates them.

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Seamless Integration of Art, Precision, and Purpose

We believe that powerful video content is built at the intersection of creative vision and technical precision. It’s not just about beautiful footage — it’s about aligning each visual, each frame, and each motion with a message that resonates and compels.

Our expert team brings this harmony to life by executing a refined, well-orchestrated production process. Through meticulous oversight of every technical element and a deep commitment to narrative craft, we create not only visually engaging media — but content with purpose.

For the Steel Tube Institute, that purpose is clear:

  • Stainless steel conduit is not as expensive to install as many contractors may assume.
  • When equipped with the right tools and knowledge, installation time and labor are highly comparable to traditional conduit
  • STI and its founding partners are offering accurate, field-tested insights that empower contractors to bid smarter, win more jobs, and modernize their practices.

This video will serve as a beacon of that message — capturing the truth in action, and delivering it with technical clarity and creative impact.

You can trust in our dedication to transforming your strategic goals into a bold, visual narrative — one that drives clarity, shifts perception, and supports tangible industry change.

Steel Tube Institute

VIDEO PRODUCTION PROPOSAL

Atention: Dale L. Crawford, Executive Director 

Prepared by Pablo Scandogliero

THE BLACKCAT Media

Placeholder Image

Partnering with Vision. Crafting with Excellence.

At THE BLACKCAT Media, we are proud to join forces with the Steel Tube Institute to bring your vision to life through powerful, purpose-driven video content. Our mission is to transform complex technical subjects into compelling visual stories that inform, inspire, and elevate.

This initiative — led by STI in collaboration with Gibson Stainless, Robroy, and Atkore-Calbrite — represents a critical effort to educate electrical contractors on the installation and value of Stainless Steel Conduit. By capturing real-world demonstrations at the IN-Tech facility, this video will help dispel long-standing misconceptions about cost and complexity, and ultimately shift the market’s perception of stainless steel as a viable, competitive solution.

With a proven track record producing multimedia for Powering Chicago, ECA NECA Chicago, and IBEW Local 134 since 2020, we bring not only technical expertise and storytelling mastery, but a deep familiarity with your audience and environment.

Let’s build a story together — one that not only showcases innovation but also empowers the field, reshapes assumptions, and engages the electrical construction industry like never before.

Placeholder Image

Crafting Excellence, Driving Impact

We understand the value of your investment — not just in production, but in the message you’re bringing to the industry. That’s why we approach every collaboration with a comprehensive, goal-aligned action plan designed to deliver measurable results.

This proposal is more than a production outline — it is a reflection of our unwavering commitment to craftsmanship, clarity, and communication. Every detail, from pre-production strategy to final edits, is meticulously shaped to align with your mission and vision.

For the Steel Tube Institute’s Stainless Steel Conduit initiative, our objectives are clear:

  • Educate electrical contractors on the correct methods of installing stainless steel conduit.
  • Demonstrate practical, real-world time trials showcasing cutting, bending, and installation techniques.
  • Dispel the misconception that stainless steel conduit is significantly more expensive or complex to install.
  • Motivate contractors to reassess and refine their bidding strategies based on accurate, experience-based information.
  • Deliver a dynamic, polished 2–3 minute video designed for high-impact use across web platforms, social media, member training modules, and live events such as trade shows.

With our deep industry expertise, refined storytelling process, and proven history of delivering for trade-focused organizations, you can trust our team to produce a final product that not only meets expectations — but elevates them.

Placeholder Image

Seamless Integration of Art, Precision, and Purpose

We believe that powerful video content is built at the intersection of creative vision and technical precision. It’s not just about beautiful footage — it’s about aligning each visual, each frame, and each motion with a message that resonates and compels.

Our expert team brings this harmony to life by executing a refined, well-orchestrated production process. Through meticulous oversight of every technical element and a deep commitment to narrative craft, we create not only visually engaging media — but content with purpose.

For the Steel Tube Institute, that purpose is clear:

  • Stainless steel conduit is not as expensive to install as many contractors may assume.
  • When equipped with the right tools and knowledge, installation time and labor are highly comparable to traditional conduit
  • STI and its founding partners are offering accurate, field-tested insights that empower contractors to bid smarter, win more jobs, and modernize their practices.

This video will serve as a beacon of that message — capturing the truth in action, and delivering it with technical clarity and creative impact.

You can trust in our dedication to transforming your strategic goals into a bold, visual narrative — one that drives clarity, shifts perception, and supports tangible industry change.

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Maximizing Your Investment

At THE BLACKCAT Media, we understand that every investment in media production must drive meaningful value. That’s why our pricing structure reflects not only industry standards, but also the exceptional quality, speed, and strategic insight we bring to every project.

 Each of our packages includes:

  • Full-service videography consulting from concept to delivery
  • Advanced post-production editing, motion graphics, and visual enhancements
  • Rapid turnaround times to meet your schedule without compromising quality

What sets us apart is not simply competitive pricing — it’s the unmatched value we deliver through a partnership built on precision, creativity, and responsiveness. Our team is committed to aligning with your objectives, ensuring that every deliverable is tailored, impactful, and optimized for results.

With THE BLACKCAT Media, your investment goes beyond production — it becomes a powerful extension of your brand narrative, designed to engage your audience, elevate your message, and deliver measurable outcomes..

EXECUTIVE VIDEO PRODUCTION PROPOSAL

Comprehensive Filming Plan & Strategic Deliverables

  • At THE BLACKCAT Media, we believe great content begins with great planning. Our video production strategy for the Steel Tube Institute is meticulously designed to ensure that every moment captured aligns with your goals and reflects the professionalism of your organization.

 

Filming Strategy:

  • A 6-hour on-site filming session at the IN-Tech facility in Alsip, optimized between 11:00 AM and 3:00 PM, will capture dynamic action shots of key installation procedures, B-roll coverage, and environment footage.
  • When permitted by weather and safety conditions, drone videography will be incorporated to enhance the visual experience and production value.
  • No interviews will be conducted for this piece, allowing us to focus entirely on process demonstrations and clean, uninterrupted instructional footage. 

 

Creative Development:

  • We will collaborate with your team to craft the script and narrative arc, ensuring a message that speaks directly to your audience of electrical contractors and industry professionals.

  • All footage will be paired with licensed music and sound design, carefully selected to match tone, tempo, and delivery platform.

 

Deliverables:

  • 1 Final Master Video (2–3 minutes), professionally edited, color-graded, and mixed for impact across platforms.

  • High-Resolution Footage of all time trials, installations, and supporting visuals shot at IN-Tech Alsip.

  • On-Screen Graphics + Titles to reinforce clarity, highlight steps, and support technical comprehension.
  • Custom Scriptwriting + Creative Concepting, developed in alignment with your messaging goals.
  • 2 Social Media Cutdowns (15–30 seconds) designed as teasers to increase awareness and engagement online.
  • Custom Thumbnail Image and Suggested Post Copy for seamless launch across digital channels.

 

Editing Proces:

  • Includes two comprehensive revision cycles, giving your team the opportunity to provide feedback, guide refinements, and ensure message alignment.

  • Each round is a chance to evolve the content with precision, leading to a final cut that is both polished and strategically sound.

 

Professional Commitment:

  • Our team combines technical mastery with storytelling finesse, resulting in video content that not only informs — but resonates. Every frame is crafted to reflect your brand’s excellence, and every deliverable is shaped to exceed expectations.

 

 

Investment & Value Proposition

 

At THE BLACKCAT Media, we believe in forging partnerships built on trust, results, and long-term value — not just transactions. Our pricing model reflects our commitment to excellence while offering flexibility to align with your objectives, timeline, and budget.

We provide structured tiered options that scale according to scope and desired impact:

 

Tier

Scope

Investment

Essential

1 on-site filming day, 1 edited master video (2–3 minutes), basic graphics, 1 revision round

$4,750

Enhanced

All of the above + 2 social media cutdowns, enhanced visual polish, custom title graphics

$6,950

Premier

Full suite including all Enhanced tier features + extended 5-minute version, motion graphics, and behind-the-scenes B-roll

$10,500

 

Each package includes full videography consulting, professional AI voiceover (if needed), and optimized formatting for digital and live event use.

 

Additional Services:

To ensure your content continues to evolve with your needs, we offer the following add-ons:

  • Additional revision rounds beyond the two included: $350 per round.
  • Custom motion graphics, interactive overlays, or platform-specific edits: priced upon request
  • Extended footage archives or alternate cuts for future reuse: available upon request

 

Our Value Promise

 

With THE BLACKCAT Media, you’re investing in a partner that offers:

  • Industry fluency — deep understanding of electrical trades and technical messaging
  • Creative excellence — a team that turns utility into story and message into motion
  • Reliability — timely delivery, hands-on collaboration, and a seamless process

 

Every dollar you spend is returned through professional quality, narrative strength, and long-term utility across platforms.

 

We’re also happy to explore custom hybrid solutions that fit your specific needs and comfort zone — our goal is to make every frame count for your brand

Next Steps

We’re excited to help the Steel Tube Institute bring this initiative to life — with content that is visually powerful, strategically precise, and purpose-driven.

To move forward, here’s how we can begin:

1. Select Your Package

Choose the investment tier that best fits your vision — or reach out and let us craft a hybrid solution tailored to your needs and budget.

2. Schedule a Kickoff Call

Let’s align on logistics, script direction, and creative goals. We recommend holding a pre-production planning call the week of May 12-16 to stay ahead of the June 12 shoot date.

3. Approve & Launch

Once confirmed, we’ll provide a full production schedule, a creative brief, and script framework. Our team will take it from there, ensuring a smooth, professional, and efficient process from shoot to final delivery.