Guide by two scientific concepts
NARRATIVE TRANSPORTATION
Ever have that feeling of getting lost in a story? Where you lose any awareness of your surroundings and become so engaged in the story that you see nothing else?
This is a state that scientific literature calls narrative transportation, and it turns out to be a critical part of changing perspectives and driving action with your story.
CHARACTER IDENTIFICATION
More than liking a character in a story, character identification happens when we take the perspective of that character and it's as though we are experiencing the story through their eyes (the apprentices and the graduates).
When identification with a character is strong, your audience will feel the story as real, and they'll internalize the goals of the character.
Before anything else, we'll start by understanding your objectives and the outcomes you're looking to achieve
The story finding, story development, and video production are then all engineered to transport the audience and create identification with the characters.
When that happens, perspectives change, action happens, and the connection to the "POWERING CHICAGO" brand is successfully made
STEP 1
"STORY FINDING"
We do the research and interview dozens of relevant people (Apprentices, program graduates and teachers) in search of the strongest story that is also relevant to your objectives (get new apprentices to apply the program).
STEP 2
"STORY DEVELOPMENT"
Once the story has been found, with our knowledge and expertise, we define the purpose of the story using the five Keywords tactic.
We develop a strong story structure, that will immerse and emotionally connect to your audience.
STEP 3
"VIDEO PRODUCTION"
We bring the story to life in an emotionally moving video that compels action.
Using our local partners, THE BLACKCAT Media uses professional lighting and audio equipment to bring your story to life.
Technical Expertise
Our ability to capture intentional content adjoined with our post-production technical expertise ensures a seamless video experience that will captivate your target audience.
From start to finish, we handle the entire process.
YOUR INVESTMENT
This is our proposal to Find, Develop and Produce your story in video that is engaging, trusted, emotionally felt, and drives action.
Payment Plan
50% is required to book your spot.
The remaining 50% is required after signing off the video.
TIMELINE: VIDEO COMPLETION IN 14 – 18 DAYS
PHASE 1: Pre production - 2/3 work days
- Planning and organizing process
- Selecting Character List and contact information
- Defining Video Purpose and 5 Keywords guideline
- Selecting Plot sites and strategic locations
- Production equipment considerations
PHASE 2: Finding the Story - 4/5 work days
- + 10/15 Interviews of selected apprentices and teachers
PHASE 3: Developing the Story - 3/4 work days
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Finding the Desire, the Motivation and the Uniqueness of the remarkable characters
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Story structure creation
PHASE 4: Video Production and Edition Process - 5/6 work days
- Video Shoot capturing from start to finish, footage and b-roll recording
- Professional Lighting and Audio Rental
- Two Production Assistants
- Post production edition
- Color correction
- Audio mastering
- All produced content will be available online to review and share in our online platform
Total Value Proposition $ 9,750
Feel free to explore our lately work in Chicago!
We appreciate the opportunity to propose on this exciting project and look forward to partnering with you.