IBEW-NECA Technical Institute (IN-TECH)

RECRUITING VIDEO PRE-PRODUCTION PLAN

Plan out each and every single detail of how we are going to turn our idea into the final video 

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Steps we plan to achieve

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STEP 1

"AUDIENCE"

People from 18 to 25 

From any gender, religion and origin

Living in the Chicago Metropolitan Area

After finishing High School

Looking for a career

 

 

 

 

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STEP 2

"OBJECTIVE"

Candidates to get in contact with INTECH Apprenticeship Program 

 

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STEP 3

"CASTING"

Diverse Voices

(Race-Color-Religion-National Origin-Sex/Pregnancy/Gender Identity-Sexual Orientation-Individual with Disability-+40 years old)

People can't go to college, can't afford it, they been pulled out

People who encounter a challenge, work to overcome it, and gain perspective as a result

 

List and contact information (+ 15/20)

5 pre-apprenticeship

5 in process

5 graduates

 

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STEP 4

"CONDUCT PRE-INTERVIEWS"

 

Story searching

Timeline: 15 days

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STEP 5

"STORY DEVELOPMENT"

5 Keywords

Heart Character

Story Structure

 

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STEP 6

"SECURE LOCATIONS"

INTECH Facility

 

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STEP 7

"PRODUCTION"

Record FINAL Interviews

 

Timeline: 15 days 

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STEP 8

"EDIT & POST-PRODUCTION"

First Cut

Second Cut

Final Cut

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STEP 9

"HOUSE KEEPING"

Team and facilitator

Finalize budget/invoice, 50% advance

Buyer Persona Examples

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