We will guide the planning and execution of every task before production, keeping in mind the following principle
CHARACTER IDENTIFICATION
(Key Persons From The Most Vulnerable Communities)
We are looking for strong character identification, for the audience to feel the story as real.
Following the steps we plan to achieve
STEP 1
"LOCK AUDIENCE"
Who are we talking to?
Who is going to watch the video?
We need to pick the right demographic and “understand its motivations, fears, needs, wants, and dreams.
STEP 2
"LOCK THE OBJECTIVE"
We need to agreed in the Outcome we are looking for.
What we want the story to say?
What we want to leave the audience with?
STEP 3
"CAST ACTORS"
LIST POTENTIAL CHARACTERS FOR PRE-INTERVIEWS
We are looking for people with Personality, Desire and Motives.
Key Persons From The Most Vulnerable Communities
Donors and other key stakeholders
We would like to meet Unique people with strong Desire.
We need to agreed a Character List and contact information (+ 10/15 people)
STEP 4
"CONDUCT PRE-INTERVIEWS"
We are going to conduct Virtual Pre-Interviews.
Is a conversation approaching potential characters looking for multiples perspectives.
STEP 5
"STORY DEVELOPMENT"
Once we have find the emotional core through which our audience will connect, we will structure the story.
STEP 6
"SECURE LOCATIONS"
We need to scout and secure locations, determining any strategic site to be film.
Permits and insurance?
Schedule shoot days.
STEP 7
"PRODUCTION"
Record Interviews.
Talent Release.
Covid-19 Health Protocols - Interviews in Site
STEP 8
"EDIT & POST-PRODUCTION"
All produced content will be available online to review and share in our platform.
STEP 9
"HOUSE KEEPING"
Conform the team.
Logos and media content requirements and specifications.