Guide by two scientific concepts
NARRATIVE TRANSPORTATION
Ever have that feeling of getting lost in a story? Where you lose any awareness of your surroundings and become so engaged in the story that you see nothing else?
This is a state that scientific literature calls narrative transportation, and it turns out to be a critical part of changing perspectives and driving action with your story.
CHARACTER IDENTIFICATION
More than liking a character in a story, character identification happens when we take the perspective of that character and it's as though we are experiencing the story through their eyes (the most vulnerable).
When identification with a character is strong, your audience will feel the story as real, and they'll internalize the goals of the character.
Before anything else, we'll start by understanding your objectives and the outcomes you're looking to achieve
The story finding, story development, and video production are then all engineered to transport the audience and create identification with the characters.
When that happens, perspectives change, action happens, and the connection to the "PADF" name is successfully made.
STEP 1
"STORY FINDING"
We do the research and interview 5/10 of relevant people (individuals who have benefitted from PADF mission-driven work, individuals and representatives from donors and other key stakeholders) in search of the strongest story that is also relevant to your objectives (review the past, value the present and lead the vision for the future).
STEP 2
"STORY DEVELOPMENT"
Once the story has been found, with our knowledge and expertise, we define the purpose of the story using the five Keywords tactic.
We develop a strong story structure, that will immerse and emotionally connect to your audience.
STEP 3
"VIDEO PRODUCTION"
We bring the story to life in an emotionally memorable video that compels action.
Using our strategic resources located in Argentina and USA, THE BLACKCAT Media uses professional equipment (cameras, lighting and audio) to bring your story to life.
Technical Expertise
Our ability to capture intentional content adjoined with our post-production technical expertise ensures a seamless video experience that will captivate your target audience.
From start to finish, we handle the entire process.
YOUR INVESTMENT
This is our proposal to Find, Develop and Produce your story in video that is engaging, trusted, emotionally felt, and drives action.
Payment Plan
50% is required to book your spot.
The remaining 50% is required after signing off the video.
TIMELINE: VIDEO COMPLETION by DEC. 10, 2021
PHASE 1: Pre production - 30 days
- Planning and organizing process
- Selecting Character List and contact information
- Defining Video Purpose and 5 Keywords guideline
- Selecting Plot sites and strategic locations
- Production equipment considerations
- Interviews coordination
- Contacting and collecting footage and photos from local partners
PHASE 2: Finding the Story - 15 days
- + 5/10 Interviews of selected individuals and strongest characters.
PHASE 3: Developing the Story - 15 days
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Finding the Desire, the Motivation and the Uniqueness of the remarkable characters
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Story structure creation
PHASE 4: Video Production and Edition Process - 30 days
- Video Shoot capturing from start to finish, footage and b-roll recording
- Professional Lighting and Audio Rental
- Two Production Assistants
- Post production edition
- Color correction
- Audio mastering
- All produced content will be available online to review and share in our online platform