YES WE CAN CYCLING 2025

EXECUTIVE MARKETING & MULTIMEDIA CONTENT PRODUCTION PROPOSAL

To Brad Serot

Written by  THE BLACKCAT Media

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Introduction

 

The Yes We Can Cycling Team has grown from Brad Serot’s personal mission to support his daughter, Ava, into a nationwide movement advocating for individuals with cerebral palsy and epilepsy. What started as a small team of five participating in the Triple Bypass Race in Colorado has now become a powerful platform driving awareness, breaking stigmas, and raising crucial funding for those affected.

In 2025, Yes We Can Cycling will expand its impact even further, continuing its collaboration with:

âś” The Cerebral Palsy Foundation

âś” The Epilepsy Foundation of Greater Chicago

âś” Easterseals DuPage & Fox Valley

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Reflection on Past Success

 

For the third consecutive year, The Blackcat Media is honored to propose an expanded, high-impact multimedia campaign that will:

 

✔ Increase team participation 

✔ Drive national fundraising growth 

✔ Deliver emotionally compelling content

 

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Fifth Year

 

This year’s campaign is centered around a single, powerful question:

 

“Why Should You Join the Yes We Can Team?”

 

This guiding question will inspire riders, donors, and advocates to connect with the cause on a deeper level, motivating action and engagement.

.

YES WE CAN CYCLING 2025

EXECUTIVE MARKETING & MULTIMEDIA CONTENT PRODUCTION PROPOSAL

To Brad Serot

Written by  THE BLACKCAT Media

Placeholder Image

Introduction

 

The Yes We Can Cycling Team has grown from Brad Serot’s personal mission to support his daughter, Ava, into a nationwide movement advocating for individuals with cerebral palsy and epilepsy. What started as a small team of five participating in the Triple Bypass Race in Colorado has now become a powerful platform driving awareness, breaking stigmas, and raising crucial funding for those affected.

In 2025, Yes We Can Cycling will expand its impact even further, continuing its collaboration with:

✔ The Cerebral Palsy Foundation

✔ The Epilepsy Foundation of Greater Chicago

✔ Easterseals DuPage & Fox Valley

Placeholder Image

Reflection on Past Success

 

For the third consecutive year, The Blackcat Media is honored to propose an expanded, high-impact multimedia campaign that will:

 

✔ Increase team participation 

✔ Drive national fundraising growth 

✔ Deliver emotionally compelling content

 

Placeholder Image

Fifth Year

 

This year’s campaign is centered around a single, powerful question:

 

“Why Should You Join the Yes We Can Team?”

 

This guiding question will inspire riders, donors, and advocates to connect with the cause on a deeper level, motivating action and engagement.

.

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Objectives & Key Success Metrics

 

Objective 

Key Performance Indicators (KPIs)

Increase rider participation in the 2025 Triple Bypass Race

90% growth in team sign-ups

Expand fundraising beyond Chicago to a national audience

50% increase in online donations

Raise awareness & break stigmas

Growth in blog engagement, social media reach, and podcast listenership

Create a high-impact multimedia campaign with compelling stories

Higher video engagement rates, views, and shares

Expand social media reach to new audiences

Significant growth across TikTok, LinkedIn, and Instagram

Enhance website & digital engagement

Increase in registrations, email subscribers, and donor conversions

Maximize event coverage for high-quality storytelling

Capture the race and related events in a way that drives engagement

What’s New in 2025?

 

This year, the campaign will feature next-level innovation to amplify storytelling and increase national visibility

Advanced Production Techniques

  • Drone footage & 360° immersive videos for race-day energy
  • GoPro & bike cam footage for first-person rider experiences
  • Time-lapse storytelling to showcase long-term impact

 

Enhanced Digital Strategy

  • Aggressive TikTok & LinkedIn expansion for broader engagement
  • New multi-episode YouTube storytelling series
  • Paid ad strategy to reach donors and potential riders nationwide

 

New Engagement Initiatives

  • YES WE CAN Podcast – Featuring rider stories, medical experts, and families
  • Live-streamed awareness events with interactive Q&A sessions
  • Documentary-style storytelling for emotional connection & lasting impact

Podcast Sample

 

Production Plan & Timeline (February - August 2025)

Phase 1: Pre-Production (February - March)

  • Secure media access for the  Triple Bypass Race
  • Schedule interviews with key stakeholders (Brad Serot, riders, families, organization reps)
  • Identify 1-2 families willing to share powerful personal stories
  • Develop a public awareness event (Picnic/Zoom Conference)
  • Build social media & ad strategy

Phase 2: Filming & Content Creation (March - May)

March:

  • Indoor cycling footage (training, personal motivation, call to action)

  • Interviews with Brad Serot & key riders to highlight 2025’s vision

  • Family testimonials – Why they support the riders

  • Video launch of “Why Should You Join the Yes We Can Team?”

April:

  • Home interviews with affected families (ensuring privacy & comfort)

  • Capturing individual rider journeys & reflections

  •  Gathering user-generated footage from riders documenting their training

May:

  • Filming the Yes We Can Public Awareness Event

  •  Testing body cam & bike cam race-day setups

Phase 3: Editing & Social Media Rollout (March - August)

  • Steady content rollout (3x per week) across all platforms

  • Paid ad campaigns targeting donors, riders, and corporate sponsors

Content Strategy & Posting Plan (March - July 2025)

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Platform

Instagram & Facebook

TikTok & LinkedIn

YouTube Shorts

YouTube (Long-Form)
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Content Type

Short vertical videos, behind-the-scenes reels, testimonials

Emotional storytelling clips, calls to action, live Q&As

Snippets of personal testimonies, race footage

Documentary, rider stories, impact video

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Posting Frequency

3x per week

3x per week

2x per week

2x per month

 

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Budget Justification & Investment Breakdown

# To maximize the reach and effectiveness of the Yes We Can 2025 campaign, we propose a strategic investment plan covering both high-quality content production and targeted digital advertising.

 

Multimedia Production Budget

$5,000 per month (February - August 2025) - Total: $35,000

 

This investment covers:

âś” Pre-production planning & coordination

âś” Filming, interviews, and event coverage

âś” Post-production, editing, and social media rollout

âś” High-impact video content & storytelling strategies

 

Expanded Production Scope:

 

Drone, GoPro, and 360° cameras for immersive race-day and training footage

Enhanced post-production for real-time social media content

AI-enhanced tools for better storytelling & engagement

 

Separate Budget for Digital Advertising

 

Recommended Ad Budget: $1,000/month (April - June 2025) - Total: $3,000

 

âś” Targeting new riders & donors nationwide

âś” Retargeting previous supporters

âś” Expanding visibility across TikTok, LinkedIn, Facebook, and Instagram ads

Why Choose THE BLACKCAT Media Team Again?

In 2025, we’re taking it even further—bigger, bolder

and more impactful than ever.

 

Let’s Make It Happen!